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MS001 50ml airless dispensing jars MS002 15ml, 30ml & 50ml round airless packaging MS003 AS airless container
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MS014 airless dispensing packaging
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MS015 airless beauty bottle
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MS016 15ml, 30ml & 50ml up & down airless dispensing pumps MS017 15ml, 30ml & 50ml up & downairless pack MS018 big dosage airless dispensing containers
MS016 up & down airless pack
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MS017 up & down airless bottle
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MS018 big dosage airless bottle
50ml, 70ml, 100ml, 130ml & 150ml
MS019 30ml & 50ml double wall airless dispensing pumps MS020 15ml, 25ml, 30ml, 40ml & 50ml airless dispensing packaging MS021 PP big capacity airless containers
MS019 airless syringe pump bottle
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MS020 AS airless packaging
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MS021 big volume airless bottle
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When many cosmetics companies set out to manufacture and market its paraben-free Gel Beauty, they chose an airless dispensing packaging system from Matsa Beauty Packaging, China.

The choice of an airless container was not an impulsive decision. As is the case for many brand marketers today, These companies needed to block oxygen in order to maintain the integrity of its preservative-free formula. The move was in keeping with the brand's commitment to sell cosmetic and medicinal natural products, but it also enabled the brand to position itself well in the event of new regulations.

"This airless packaging technology enables us to anticipate a future regulation prohibiting parabens and to stay one step ahead in a niche market,".

The brand also preferred an airless pump bottle for its luxurious look as it sells to an upscale audience, in addition to its ability to provide 0.25ml controlled dosage and high evacuation percentages. Decorated with a white, blue and gray color palette and featuring clean lines, Gel Beauty effectively communicates the efficacy of its product.

These cosmetics companies don't plan to stop its Airless dispensing ystems partnership with its gel launch; its next objective is to incorporate airless technology into its line of creams and serums.

Airless pumps Benefits

As demonstrated by some companies' move to airless packaging technology, this dispensing option comes with multiple benefits. Its benefits, coupled with various trends in the beauty industry related to ingredients and consumer preferences, have ensured the technology's strong growth even in a difficult economic climate.

Many of today's formulations - particularly within the skin care segment - are prime candidates for airless dispensing technology. Two trends involving formulations particularly drive airless' popularity: natural ingredients and increasingly sophisticated products.

Many companies are releasing products with little or no preservatives, making formulations particularly sensitive to contamination. At the same time, older populations have demanded increasingly sophisticated formulations to battle the signs of aging. These formulas tend to utilize sensitive ingredients, which also need the protection of an airless container.

Aside from formula considerations, airless technology provides brands with additional benefits versus traditional containers.

"The main difference is there is no dip tube in airless but rather a diaphragm that rises to evacuate the product. The product is evacuated almost 100 percent as the diaphragm moves up the bottle. This percentage usage is also a great selling point as well for packaging that is more "green" and sustainable with less waste." says Jim Slowey, VP of sales and marketing for Arrowpak, located in Richmond Hill, NY and Carson, CA.

Controlled dosages are also an important benefit of moving toward airless packaging. "High end formulas for skin and anti-aging" benefit from "precise repeatable dosing, which cannot be accomplished in a tube," states Terry Sweeney, director of sales for Mega Pumps, Eatontown, NJ.

It also offers hygienic benefits. "The need for more hygienic packaging is also a great driver, as once product is expelled, it does not flow back in the unit,".

And finally, the luxurious perception attached to an airless dispenser also helps drive sales. "Depending on the market a brand is competing in, a high-end pump may be necessary to compete. In this economy, it is even more important to ensure brands are doing everything they can to reduce returns and build customer loyalty. A quick and easy way to lose a customer is having a product in the market that does not perform as it should because of inferior packaging,".

Demand Varies

Overwhelmingly, the majority of products currently leveraging airless packages are within the skin care category."Skin care companies have come to understand the value in paying for packaging that will guarantee the long-term integrity of the product. Consumers that spend their hard-earned money on skin care products want the highest quality for the length of its use and the guarantee of 100 percent product dispensing," says Harvey.

Skin care products will likely continue to show strong demand for airless technology, but other segments within beauty and personal care are discovering the benefits of moving to airless as well.

"Skin care is by far the largest segment, but we have customers in hair care and sun care that have found success with airless packaging," says Harvey.

"Hair styling products, especially salon products, use airless dispensers," agrees Sweeney. "As far as unusual, there is also a growth in personal lubricant usage…some of these products are now using airless, especially the ones with thicker gel formulas that are water-based."

Joico is one hair care brand that has found success with airless. Among other products, it recently released its Joico Design Collection Pliable Paste, a hybrid paste designed to create thick and pliable texture. Lauded by the brand for its "next-generation styling formula," this line's formula features an advanced polyurethane resin system, ozone defense system, and a blend of small and low molecular weight proteins.

The advanced formula is well-protected in an airless container, with an airless pump manufactured by Matsa. The airless pump was chosen for two reasons. First, the airless dispenser design allows for complete evacuation of the product, enabling the end consumer to completely use the amount of product he/she paid for. Secondly, the airless dispenser allows for a sleek package design that mimics the cylindrical design of the aerosol cans, keeping the upscale look and feel of the Design Collection line.To maintain a dramatic and edgy look, the container utilizes a white, typography-style font against a matte black background. Its airless pump peeks through a semi-transparent cap.

This list of applications is certainly not exhaustive. Jim Montgomery, sees an opportunity for additional beauty segments that would benefit from moving toward airless technology. "Products such as skin bleaches, self-tanners and fine fragrances would seem to be good candidates for airless due to the need for controlled dispensing," he adds.

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